Brand | Identity Works


Home » Brand

How will you be remembered? Be unforgettable.

Horizon – Branding from the ground up

Using our brand identity process, we created a new brand for over twenty senior housing developments. We developed a look that captured their brand values and personality with a unique feel. Because the brand will be used across multiple platforms such as print, web and even embroidery the work needed to be clean and simple.

Brand development

Whether you are starting fresh and developing a new brand or have an existing brand to build upon, we can help you from beginning to end. Build a strong identity supported and strengthened by an exceptional logo, consistent branding, marketing materials, promotional products, POP and more!

Our creative team will help your brand gain traction and maintain consistency.

Brand Package:

If you don’t have a logo or want to revise the logo you do have as long as you are creating a new website, then you should take advantage of our branding package.

Here’s what you get:

  • Brand Assessment Meeting – We’ll discuss your business, your motivation, your customers, what you want your logo to communicate, colors and particular fonts that may best communicate your brand image, any tag lines you may want to use in conjunction with your logo, and more.
  • 3 different logo options are designed based on the results of the Brand Assessment Meeting.
  • 1 round of revisions to the logo you select or one new logo if none of the 3 struck a chord with you.
  • A business card design using your new logo and colors.
  • A letterhead and envelope design using your new logo and colors.
  • Development of a one page Brand Standards Guide to ensure consistency within your new brand. Logo description, typefaces and PMS color breakdown makeup this useful tool, which will assist you in any future marketing projects.