Ska band The Specials & Marketing | Identity Works

Ska band The Specials & Marketing

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Ska band The Specials & Marketing

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I have been a lifelong fanatic of music covering all sorts of genres…a lover of the original and unique. Music has strongly influenced my life. Creative forces and a desire for seeking out the different and the new transferred seamlessly into the promotional work we do for our clients here at Identity Works.

At no time has that been more true than today when I am reminded of the song “Dawning of a New Era” by the Ska band from my youth, The Specials. Check out this song/band here:

It truly is the dawning of a new era in marketing and advertising. Organizations can no longer push out one-way communications and advertising like days of old and hope it sticks. Social Media and other engagement platforms have completely taken over the landscape with the penetration of mobile. Yet today, many organizations are still sitting on the sideline.

Just as you don’t have to know how to play an instrument to appreciate good music, you don’t have to be an expert in the new marketing avenues and social media strategies to take advantage of what they can do for your business. At some point you just have to jump in. When you do, Identity Works is here to help.

Today, we officially launch our new digital marketing services. We’ve added proven agency veterans to our team along with fresh upstarts to offer our clients a whole host of services beyond promotional products, branded apparel, POP, and print. We now also offer web site development, social media strategy including set up and content management, brand and logo development, video, comprehensive marketing strategy and planning, and more as you see from our site. We’ve won many awards in the past for the times we crossed into these areas, and now we’ve added the team to go at it full force.

It’s the dawning of a new era at Identity Works. Thank you for checking out our new web site and be sure to engage with us on social media. Spread the word!

Tom Hanchette
Identity Works, Inc.

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