Web Development | Identity Works

Web Development

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Engage & communicate. Anytime, anywhere, any platform.

HotSpring La Crosse
Identity Works helped HotSpring completely transform web presence with a new website. With continuous support through comprehensive SEO strategies, a complete ‘Spa’ builder’, and modern design- HotSpring is able to stand out from their competitors.

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We use the latest trends, combined with SEO best practices and mobile responsive design, to ensure that your website works across multiple platforms. Our team makes certain that your web, social, and other digital strategies are integrated and leveraged to obtain exceptional results. Identity Works offers web designs for any needs, big or small. We start the process with a powerful two tier analysis.

We first connect with your team and get an understanding of what your company is about, who you serve, and what your needs are from a new responsive website. Our team and yours will work closely with each other to refine your ideas into a powerful platform for your business. We’ll establish a timeline and produce a site-map to start to form the basis of your site.

Secondly, we recommend a review of your organization using our Process Immersion® evaluation. We break down what it is to be YOUR customer and start from there. We identify what seems to working well, what could be improved, and where any gaps are from the perspective of your customer and what processes could be implemented to make a more positive experience.

We’ll start on various mock-ups of your site to get the basic look and feel right and then when we get the go-ahead, we’ll get to work getting a site built that accurately reflects your organization and culture.

Our design traits:

Mobile Responsive – The majority of all overall web visits is now from mobile devices and tablets and is increasing daily. Companies that do not have a mobile presence are not only losing customers, but are being downgraded in search rankings on Google.
Analytics – We’ll keep track of the data that passes through your site and make sure you are as informed as possible. We’ll help you use that data to tweak your approach and improve your marketing results.
SEO Best Practices – In the current competitive search engine battlefield, it is more important than ever to work with an agency that takes a comprehensive approach to search engine optimization. From long-tail keywords to content strategies, we put together a recipe for success.
 Visual – A picture truly is worth a thousand words. People are visual beings and our designs make full advantage of that fact. From original design, photography, video, layout and placement we’ve got you covered.
 Integrated Social Media – We’ll make sure all of your content syncs up with whichever social media platforms best fit your business improving engagement and increasing traffic.
Custom 404 Page/ 301 Redirects – We want you to get all of your traffic and will help you transition from your old site and still retain your old links so your customers won’t miss a beat.
 Scalability – Our sites are built on a platform for growth, so as your needs grow your site can grow right alongside you.
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